Branding is about more than development of a logo or graphic standards – it’s about figuring out your differentiators and the essence of what makes your brand unique. To do this, we use a proprietary planning process, dubbed Compass, which combines branding and strategic planning. We look at who you are as an organization, strengths and weaknesses of your brand, and the world around you. Followed by a competitive analysis, we then develop your brand positioning and messaging strategy, which we believe is the foundation for all successful communications programs.
From there, we get creative. We think about how the brand can visually come to life in graphics, collateral, interactive platforms and other venues. With a solid brand in place, we then turn to the development of an integrated communications plan to help you tell the brand story in compelling and relevant ways.