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Since our doors opened in April 1974, strategy has been the driving force behind everything we do. It’s this strategic mindset that guides us in cultivating relationships, creating conversations and telling stories on behalf of our clients.
Executing on this vision has afforded us many extraordinary opportunities and has helped NST grow into the agency we are today. It’s hard to share every milestone from so many years of fun and hard work, but here are a few highlights.
"Business of the Year"
February 2015 – NST Named "Business of the Year"
The San Diego Regional Chamber of Commerce named NST the "Business of the Year" in San Diego for our commitment to the region, positive impact in the community and exemplary leadership in our industry.
NST Moves Uptown
January 2015 – NST Moves Uptown
After 12 years in the East Village neighborhood, NST returns to its Uptown roots with a new office in Hillcrest. Prior to its downtown stint, NST spent 28 years in locations on Fourth and Spruce, and First and Maple.
Plenty of Buzz Around
Downtown's New Dome
September 2013 – Plenty of Buzz Around Downtown's New Dome
The City of San Diego and the San Diego Public Library Foundation taps into NST to coordinate media around the opening of the new San Diego Central Library downtown.
Mobile App Positions Markon
as Go-To Resource
January 2013 – Mobile App Positions Markon as Go-To Resource
NST designs and builds the educational smartphone/tablet app to position Markon as the go-to resource for everything produce.
Teresa Siles Named
40 Under 40 Winner
September 2012 – Teresa Siles Named 40 Under 40 Winner
Siles started out as an intern at NST and now serves as vice president. Her 40 Under 40 Award comes with excellent company – Bill Trumpfheller, Mary Correia-Moreno and Derek Danziger have also been recognized.
America's Cup Event Brings
Spectators to San Diego
November 2011 – America's Cup Event Brings Spectators to San Diego
NST helps attract 121,990 spectators to San Diego Bay for the new America's Cup World Series, positioning it as an elite sporting event.
Jingle Contest Leads to
Celebrity Apprentice Tie-in
2009 – Jingle Contest Leads to Celebrity Apprentice Tie-in
After a very successful contest to re-vamp Chicken of the Sea's famous jingle, NST helps its client participate in an episode of "Celebrity Apprentice." That appearance was named 2009's most effect product placement of the year by The New York Times.
WD-40/SEMA Cares Vehicle
Raises Eyebrows, Big Money
2009 – WD-40/SEMA Cares Vehicle Raises Eyebrows, Big Money
NST develops the WD-40/SEMA Cares Camaro campaign for WD-40 Company to raise money for children's charities and continue a long-term dialogue with automotive end users about the many ways to use WD-40 brand products.
NST Develops, Hosts
Social Media Symposium
2009 – NST Develops, Hosts Social Media Symposium
The first San Diego Social Media Symposium is conceptualized and hosted by NST to elevate the dialog above the "how-to" of social media to discuss the strategy behind the tactics.
Trumpfheller Receives PR
Lifetime Achievement Award
2006 – Trumpfheller Receives PR Lifetime Achievement Award
Bill Trumpfheller receives the Otto Boss Lifetime Achievement Award from the Public Relations Society of America, San Diego chapter. The award recognizes an individual who continually sets high standards and leads the way for other PR professionals.
Chicken of the Sea's
Mermaid Club Launched
2003 – Chicken of the Sea's Mermaid Club Launched
NST conceptualizes and facilitates the launch of a new nationwide affinity club for Chicken of the Sea called "The Mermaid Club," which grows to more than 260,000 members.
Yes, Jessica .... It's Tuna!
2003 – Yes, Jessica .... It's Tuna!
NST leveraged Jessica Simpson's now famous line, "Is it chicken what I have or is this fish?" with publicity efforts to garner millions of impressions for Chicken of the Sea's new Chunkier Chunk Light Tuna.
NST Makes PR Week's
Top 100 Public Relations Firms
2002 – NST Makes PR Week's Top 100 Public Relations Firms
NST is named among the "Top 100 Public Relations Firms in the Country" by PR Week and "Top PR Agency" by the San Diego Business Journal in the same year.
Tucker Participates in
Trade Mission to Cuba
2002 – Tucker Participates in Trade Mission to Cuba
As an ambassador representing the U.S. and NST agriculture industry clients, CEO Kerry Tucker joins the 2002 trade mission group to identify opportunities to market agricultural products to Cuba and to help open trade with Cuba.
Fleet Week Launches
in San Diego
2001 – Fleet Week Launches in San Diego
NST is hired to launch Fleet Week in San Diego, one of the nation's largest celebrations of military personnel.
Stock/Alper & Associates
2001 – NST Acquires Stock/Alper & Associates
NST merges with Stock/Alper & Associates, adding team members and web capabilities to help make NST a full-service firm.
Consumers Find Thousands
of Uses for WD-40
2000 – Consumers Find Thousands of Uses for WD-40
What do you get when you ask fanatics to submit uses for your product? In WD-40 Company's case, you get more than 300,000 submissions. NST narrowed the to 2,000 and used it as the basis to form an affinity club for the brand, which grew to more than 100,000 members.
Bill Trumpfheller Named
President of NST
2000 – Bill Trumpfheller Named President of NST
Bill knows the true meaning of climbing the corporate ladder, having joined NST as an intern in 1986. In 2000, he was named president of NST and has since led the firm to both regional and national acclaim.
Tucker Honored at Highest
Level by PRSA San Diego
1998 – Tucker Honored at Highest Level by PRSA San Diego
NST CEO Kerry Tucker receives the Otto Boss Lifetime Achievement Award from the Public Relations Society of America, San Diego chapter, just five years after NST Founder Dave Nuffer won the prestigious award.
Super Bowl XXXII
1998 – NST Supports Super Bowl XXXII
NST combines its experience with large-scale sporting events and media relations expertise to provide support to San Diego's Super Bowl Host Committee.
NST Assists with Planning,
Developing SDSU Month
1997 – NST Assists with Planning, Developing SDSU Month
With its strong ties to San Diego State University, NST proudly assists with the planning and implementation of the inaugural SDSU Month during the university's 100th anniversary.
1997 – NST Introduces Henry's Marketplace
NST helps a well-known San Diego grocery chain change its name to Henry's Marketplace.
Tucker Recognized by
Issue Management Council
1995 – Tucker Recognized by Issue Management Council
Kerry Tucker receives the 1995 Howard Chase Award from the Issues Management Council. The award represents the highest distinction in the field of issues management.
WD-40 Company and
McDonalds Tap NST
1995 – WD-40 Company and McDonalds Tap NST's Expertise
Two companies with some of the most well known brands are added to NST's client list, the beginning of two long-term partnerships.
Inside PR Recognizes
Innovative Spirit of NST
1994 – Inside PR Recognizes Innovative Spirit of NST
NST is honored as one of Inside PR's "Top Ten Innovative Public Relations Firms in the Country."
1993 – Got Milk?
NST guides the California Milk Processor Board through a strategic planning process and helps launch the now famous campaign in the mid-1990s.
Nuffer Honored at Highest
Level by PRSA San Diego
1993 – Nuffer Honored at Highest Level by PRSA San Diego
NST Founder Dave Nuffer receives the Otto Boss Lifetime Achievement Award and the Eva Irving Award for community service from the Public Relations Society of America, San Diego chapter.
Food Foresight Developed
for Agri-Food Chain
1993 – Food Foresight Developed for Agri-Food Chain
NST partners with UC Davis to develop a trends intelligence system for the agri-food chain, which is still in use today.
NST Handles Marketing for
MLB All-Star Fan Fest
1992 – NST Handles Marketing for MLB All-Star Fan Fest
NST is tapped to handle PR, media partnerships and marketing around Major League Baseball's All-Star Fan Fest during the All-Star break in San Diego.
NST Joins Worldcom
Public Relations Group
1992 – NST Joins Worldcom Public Relations Group
NST joins the world's leading partnership of global public relations firms to extend its reach to major markets around the world. NST is still a partner and Worldcom is now in more than 111 cities around the globe.
First Cruise Ship in
San Diego Launched
1991 – First Cruise Ship in San Diego Launched
NST launches and coordinates media relations for Starlite Cruises – the first cruise ship ported in San Diego.
NST Plays Crucial Role
in Utilities Merger
1989 – NST Plays Crucial Role in Utilities Merger
With a pending merger between SDG&E and Southern California Edison up for vote, NST produced and implemented a complex plan to influence the California Public Utilities Commission to vote against it and keep our utilities independent.
Kerry Tucker Pens Influential
PR Writing Textbook
1989 – Kerry Tucker Pens Influential PR Writing Textbook
The first edition of CEO Kerry Tucker's textbook "Public Relations Writing: An Issue-Driven Behavioral Approach" is published. The book, used in classrooms across the country, ties the development of PR tactics to strategic planning and to a behavioral approach to writing.
Nuffer and Tucker
Named PR Pros of the Year
1988 – Nuffer and Tucker Named PR Pros of the Year
Founder Dave Nuffer and CEO Kerry Tucker are co-winners of the "PR Professional of the Year Award" from the Public Relations Society of America's San Diego chapter. NST President Bill Trumpfheller and Vice President Derek Danziger have since won the award.
NST Supports Return of
America's Cup to U.S.
1987 – NST Supports Return of America's Cup to U.S.
Local boy Dennis Connor's 1987 America's Cup win marks a significant milestone in NST's history (this was the first major project for NST intern Bill Trumpfheller). NST would go on to provide PR support for the next two America's Cup races in San Diego, and the America's Cup World Series.
NST Coordinates Pills vs.
Food News Conferences
1986 – NST Coordinates Pills vs. Food News Conferences
Nuffer, Smith & Assoc. conceives and coordinates two major national "Pills vs. Food" news conferences – in Washington D.C. and New York City – to raise concern over safe intake levels of vitamin and mineral supplements.
State Lottery Introduced
to San Diego
1985 – State Lottery Introduced to San Diego
NST launches the new California State Lottery to the region. Did you get your ticket?
NST Manages Tijuana-
San Diego Research Study
1981 – NST Manages Tijuana-San Diego Research Study
Nuffer, Smith & Assoc. manages the first joint Tijuana-San Diego research and strategy effort designed to define mutual problems and action plans for the region.
There's a New Name in Town
1981 – There's a New Name in Town
After joining the firm the year prior, Kerry Tucker is named president of Nuffer, Smith & Assoc., while Dave Nuffer assumes the position of CEO. In 1985, Tucker's name is added to the firm to officially become Nuffer, Smith, Tucker.
Citizens Advisory Commission
1978 – SDUSD Organizes Citizens Advisory Commission
NST assists the San Diego Unified School District in organizing the Citizens Advisory Commission on Racial Integration, and develops a communications plan on integration for the district.
Grand Opening for Scripps
1978 – NST Coordinates Grand Opening for Scripps
NST helps introduce the Scripps Memorial Hospital in Encinitas and later opened numerous facilities for the venerable health care institution.
NST Develops Marketing
Program for New Trolley
1976 – NST Develops Marketing Program for New Trolley
NST develops the graphic design standards for the new San Diego trolley – including the color of the cars, their logo, business cards and other materials.
1974 – Doors Open, Opportunities Abound
Nuffer, Smith & Assoc. is formed as a political campaign firm and special projects division of Phillips-Ramsey in April of 1974.