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News Releases
October 24, 2014
Nuffer, Smith, Tucker Honored With 12 Awards At Public Relations Society Of America Ceremony

For Second Consecutive Year, Agency is Most Awarded Organization in San Diego for Exceptional Public Relations Work

SAN DIEGO – Oct. 24, 2014 – In recognition of its outstanding work in the field of public relations, Nuffer, Smith, Tucker received 12 Edward L. Bernays awards from the Public Relations Society of America, San Diego/Imperial Counties Chapter, at the annual Edward L. Bernays Mark of Excellence Awards Ceremony on Oct. 15.

This year’s awards, which recognize the highest standards of performance in the profession, honor the agency’s work on behalf of the Citrus Pest & Disease Prevention Program, Greatbatch, Markon Cooperative, Milton’s Craft Bakers, San Diego County McDonald’s, Ronald McDonald House Charities of San Diego, WD-40 Company and White Labs.

In addition to its client work, Nuffer, Smith, Tucker’s annual Food Foresight report, a trends intelligence system for the agri-food chain founded by the agency more than 20 years ago with the University of California, Davis, was honored for its excellence as a tool for strategic planning and issues and crisis management.

“We can’t thank our client partners enough for the opportunity to work on projects and campaigns that provide creative and strategic stimulation for our team,” said Nuffer, Smith, Tucker President Bill Trumpfheller.

“We measure success in terms of relationships and results, and we’re honored to work with leading companies and organizations who have trusted in our partnership to help them achieve success.”

Nuffer, Smith, Tucker received recognition in the following Silver Bernays categories, which honor complete public relations campaigns rooted in sound research, planning, execution and evaluation:

  • Marketing Consumer Products and Services – Award of Excellence for “San Diego County McDonald’s McCafé Petite Pastries Launch”
  • Internal Communications – Award of Excellence for “Citrus Pest & Disease Prevention Program, Saving California Citrus”
  • Integrated Communications – Award of Excellence for “WD-40 Company’s Pros Talking to Pros Campaign”
  • Issues Management – Award of Merit for “Citrus Pest & Disease Prevention Program, Saving California Citrus”

Bronze Bernays awards, which recognize outstanding public relations tactics consisting of individual items, or components of programs or campaigns, were received in the following categories:

  • Media Relations Association/ Nonprofit/Government – Award of Excellence for “Ronald McDonald House Charities of San Diego 2014 Dream House Raffle”
  • Smartphone/Tablet Applications – Award of Excellence for “Markon Cooperative Produce Guide Mobile App Phase Two”
  • Blogger Campaigns – Award of Excellence for “Milton’s Craft Bakers’ Sweet Crackers Product Introduction”
  • Online Videos – Award of Excellence for “White Labs: FlexCell Technology and PurePitch Packaging Commercial and Consumer Video Reveals”
  • Special Purpose Publications – Award of Excellence for “Food Foresight”
  • Marketing Consumer Products and Services – Award of Merit for “The San Diego County McDonald’s McCafé Petite Pastries Launch”
  • Press Conferences – Award of Merit for “Tijuana Press Conference Announces Greatbatch Expansion in Mexico”
  • Direct Mail/Direct Response – Award of Merit for “Citrus Pest & Disease Prevention Program Saving California Citrus”

Public relations agencies and practitioners from throughout San Diego and Imperial Counties came together at The Prado in Balboa Park on Oct. 15, 2014 to honor public relations campaigns and tactics at the annual awards ceremony. All entries are reviewed through third-party peer evaluations on a points system.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a full spectrum of services backed with 40 years of hands-on experience to help its clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

August 14, 2014
New Public Affairs and Government Relations Specialist Extends Nuffer, Smith, Tucker’s Capabilities

Extending the firm’s capabilities in the community relations and public affairs arena, Paul Worlie is joining Nuffer, Smith, Tucker as the agency’s public affairs and government relations specialist.

The firm will utilize Worlie’s extensive background in government affairs and political strategy to build relationships with elected officials in California and lead public education initiatives on behalf of NST clients. Worlie’s primary work will include collaborating with city and county elected officials statewide to educate the public about agriculture issues on behalf of the Citrus Pest & Disease Prevention Program, an NST client since 2008. He will also lend his skillset to other accounts as needed.

“Paul’s commitment to public discourse, through dialogue, relationship building and storytelling, is right in line with NST’s approach to outreach,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “These elements guide our team, company and client work, which we know will be elevated through the addition of Paul and his experience.”

With more than 20 years of experience in public affairs, government relations and campaign management, Worlie has explored a broad range of sectors including agriculture, renewable energy, technology, transportation, environment, labor, communications and procurement. He is a seasoned professional in campaign strategy, having headed political campaigns for local, state and national leaders. Most notably, he is the former deputy executive director of the Democratic Senatorial Campaign Committee. His past clients have included U.S. Senate Majority Leader Harry Reid and former U.S. Senate Minority Leader Tom Daschle. Learn more about Worlie’s experience and NST capabilities at www.nstpr.com.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a full spectrum of services backed with 40 years of hands-on experience to help its clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

April 1, 2014
Nuffer, Smith, Tucker Public Relations Celebrates 40 Years, Continues to Explore for the Future

Amid the ever-changing public relations industry, Nuffer, Smith, Tucker, an independent public relations agency based in San Diego for the last 40 years, is celebrating its anniversary milestone with a pledge for the future – a steadfast commitment to developing a culture of exploration, and using that mindset to continue to build relationships, create conversations and effectively tell stories on behalf of its client partners.

Since opening its doors in 1974, strategy has been the driving force behind Nuffer, Smith, Tucker’s ability to develop creative solutions that achieve measurable objectives and impact the bottom line of the organizations it works with. The firm’s culture of exploration has kept it on the edge of change and on top of trends that have shaped a variety of industries.

“The three pillars of our business – building relationships, creating conversations and effectively telling stories – haven’t changed, but the tools we use to accomplish those things have changed dramatically over the years,” said Bill Trumpfheller, president at Nuffer, Smith, Tucker. “As we’ve done for the last 40 years, we’ll continue to push ourselves, our clients and our profession to explore strategies that get results.”

Throughout its four decades, Nuffer, Smith, Tucker has helped client partners in the consumer product, technology, travel and tourism, nonprofit, and agri-food chain sectors, and has assisted with publicity efforts for high-profile events in San Diego, including three America’s Cup sailing events (1987, 1988 and 2011), Major League Baseball’s All-Star Fan Fest (1992) and the Super Bowl XXXII (1998). Its current roster of clients includes WD-40 Company, McDonald’s of San Diego County and the Dairy Council of California.

The firm has also pushed the public relations industry forward through its sponsorship of conferences with leading educational institutions, the creation of the San Diego Social Media Symposium – a first-of-its-kind event to discuss the strategy behind social media – and by literally writing the book on public relations.  Kerry Tucker, CEO of Nuffer, Smith, Tucker, penned the influential text book “Public Relations Writing: An Issue-Driven Behavioral Approach,” which is now in its third edition and is still being used at universities throughout the country.

To learn more about Nuffer, Smith, Tucker’s culture of exploration and the work it’s done on behalf of its client partners, visit NSTPR.com.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a full spectrum of services backed with years of hands-on experience to help its clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit ww.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

September 26, 2013
Nuffer, Smith, Tucker is Winningest Agency at Public Relations Society of America Chapter Ceremony

Recognizing outstanding work in the field of public relations, the Public Relations Society of America, San Diego/Imperial Counties chapter awarded Nuffer, Smith, Tucker nine Edward L. Bernays Mark of Excellence Awards, which was the most awards won by a single agency for work meeting the highest standards of performance in the profession.

Nuffer, Smith, Tucker’s nine awards honor work done on behalf of numerous clients, including Chicken of the Sea, Markon Cooperative, WD-40 Company, California Citrus Research Board and 2-1-1 San Diego.

“Our team is ecstatic, and rightly so, as we enjoy pushing ourselves to produce exceptional work on behalf of our client partners,” said Nuffer, Smith, Tucker President Bill Trumpfheller. “Although award recognition is an honor, especially from our peers, positively influencing our clients’ bottom line is the greatest source of pride.”
Silver Bernays awards recognize public relations campaigns incorporating sound research, planning, execution and evaluation.
Nuffer, Smith, Tucker received recognition in the following Silver Bernays categories:

  • Public Service – Award of Excellence for the “Save California Citrus” public service campaign for the California Citrus Research Board
  • Marketing Consumer Products & Services – Award of Excellence for the WD-40 Specialist Product Line on behalf of WD-40 Company
  • Multicultural Public Relations – Award of Excellence for the “Save California Citrus” campaign for the California Citrus Research Board
  • Integrated Communications – Award of Merit for the “Getting the Job Done” campaign on behalf of WD-40 Company

Bronze Bernays awards, recognizing outstanding public relations tactics consisting of individual items or components of programs or campaigns, were received in the following categories:

  • Smartphone/Tablet Applications – Award of Excellence for the Markon Produce Guide on behalf of Markon Cooperative
  • Blogger Campaign – Award of Excellence for the 60s & Sensational Contest for Chicken of the Sea
  • Social Media – Award of Merit for the 60s & Sensational Contest for Chicken of the Sea
  • Creative Tactics – Award of Excellence for the creation of a custom challenge coin on behalf of 2-1-1 San Diego
  • Public Service Announcement – Award of Merit for “Save California Citrus” on behalf of the California Citrus Research Board

Public relations agencies and practitioners from throughout San Diego and Imperial Counties converged at SeaWorld San Diego on Sept. 25, 2013 to honor colleagues at the annual awards ceremony. All entries are reviewed by a third-party, peer evaluation points system.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a full spectrum of services backed with years of hands-on experience to help its clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

December 11, 2012
Nuffer, Smith, Tucker Adds Three San Diego Organizations to its Client Roster

Adding to its robust portfolio of client partners, Nuffer, Smith, Tucker is implementing public relations, communications and interactive programs for the San Diego Public Library Foundation, Downtown Charter High and The San Diego Foundation.

NST is working with the San Diego Public Library Foundation to provide public relations support leading up to and through the opening of the new San Diego Central Library, located at 330 Park Boulevard, in downtown’s East Village. This new library will serve as the heart of San Diego’s 35-branch public library system, and is a nine-story building, featuring a reading room, state-of-the-art auditorium, special event space and a charter high school, in addition to housing the San Diego Public Library’s offices. NST is supporting the foundation’s outreach efforts for the community “Buy-A-Brick’ campaign, while also working to raise awareness of the vital role the foundation plays within the community.

Downtown Charter High has enlisted NST’s help for branding initiatives. Located inside the new San Diego Central Library, the new charter high school will utilize 76,000 square feet of space on the sixth and seventh floors of the library. Scheduled to open in August 2013, with an entering class of approximately 250 ninth and tenth graders, Downtown Charter High will eventually serve approximately 500 high school students in grades nine through 12.

In collaboration with Diamond Production Group, NST recently created a new video and public service announcement for The San Diego Foundation. The video highlights the significant role both the Center for Charitable Giving and the Malin Burnham Center for Civic Engagement play in the San Diego Community.

 

“At the core of NST, is a strong belief in supporting the community in which we live, work and play,” said NST President Bill Trumpfheller. “We’re honored to work with these three pillar organizations on important projects that continually push San Diego forward and make a positive difference in our neighborhoods.”

Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a full spectrum of services backed with years of hands-on experience to help the firm’s clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

May 21, 2012
Derek Danziger Joins Nuffer, Smith, Tucker as Vice President

Nuffer, Smith, Tucker again expands its award-winning team with the addition of Derek Danziger, APR as vice president.

Derek Danziger

Danziger brings more than 17 years of direct experience in public relations, marketing and public affairs to the firm. As vice president of marketing and communications for the Centre City Development Corporation (CCDC) since 2008, he served as the corporate spokesperson and managed the organization’s media relations, communications and community outreach programs relative to downtown San Diego’s significant redevelopment efforts.

“We’re excited to add Derek to our team,” said Bill Trumpfheller, Nuffer, Smith Tucker’s president. “He is a well-respected and strategic public relations professional with an extensive background and experience managing communications programs for high-profile organizations and activities. He has developed great relationships throughout the region, and his experience in strategic communications, media relations, crisis communications and public affairs will be a great asset to Nuffer, Smith, Tucker’s clients, and will help us as we grow and expand our communications offerings.”

Prior to joining Nuffer, Smith, Tucker, Danziger worked in the education and public relations departments at SeaWorld San Diego, and coordinated international media relations activities for the grand opening of LEGOLAND California.  He also served as director of media and public relations for the Super Bowl XXXII Host Committee in 1997, working directly with the NFL, international media and San Diego community to implement a variety of Super Bowl related events and activities.

Danziger received his bachelor’s degree in communication from the University of California, San Diego. He served two terms as president of the Public Relations Society of America (PRSA) San Diego Chapter. He is Accredited in Public Relations (APR) and is also a LEAD San Diego graduate. In 2006, he was honored by PRSA San Diego as Public Relations Professional of the Year.

Nuffer, Smith, Tucker Inc. is an award-winning public relations and interactive firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management, graphic design and web development for local, regional and national clients. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms, with more offices in more cities and countries than any multinational firm. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

May 7, 2012
Nuffer, Smith, Tucker Hires Government Relations Specialist And Increases Capabilities

Nuffer, Smith, Tucker expands its award-winning team with the addition of Mark Olson as a government relations and public affairs specialist.

Olson joins the firm after eight years of experience serving as a public spokesman and staff person for elected officials at the federal, state and local levels. In his new role, he is charged with creating and implementing a strategic communications plan for elected official outreach and public awareness regarding invasive species for the California Citrus Research Board.

“Mark is a welcome addition to our team,” said Bill Trumpfheller, Nuffer, Smith Tucker’s president. “His knowledge and background in public policy will be a great asset to Nuffer, Smith, Tucker and in helping the California Citrus Research Board with its outreach efforts.”

Prior to joining Nuffer, Smith, Tucker, Olson worked as a press secretary on Capitol Hill, and most recently as a top policy advisor to San Diego County Supervisor Pam Slater-Price. He received his bachelor’s degree in political science from California State University, San Marcos, and a master’s degree in communications from San Diego State University.

Nuffer, Smith, Tucker Inc. is an award-winning public relations and interactive firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

October 10, 2011
Nuffer, Smith, Tucker Promotes Siles to Vice President

Nuffer, Smith, Tucker expands it’s award-winning management team with the promotion of Teresa Siles to vice president. Siles will continue to serve as the firm’s director of social media.

In her new role, Siles will continue to spearhead public relations, marketing and interactive communications efforts for a number of the firm’s clients, including Chicken of the Sea, California Citrus Research Board, Ocean Mist Farms, ITW Space Bag and San Diego Union Tribune. Siles has been with Nuffer, Smith, Tucker for more than 10 years, and like NST president Bill Trumpfheller, joined as an intern.

“Teresa’s commitment to staying at the forefront of evolving public relations techniques and social media trends is outstanding,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “With her creativity and wide range of experience, Teresa will continue to push NST forward and provide strategic direction and counsel to our clients.”

In addition to managing client accounts, Siles will continue to guide Nuffer, Smith, Tucker’s social media capabilities, which include the firm’s social media planning process she helped to develop. Siles will continue to play a critical role in the San Diego Social Media Symposium, an annual event she co-founded in 2009, designed to help attendees learn to listen to the social media dialogue, engage audiences in conversations and energize their most loyal fans.

Siles is a two-time graduate of WOMM-U or “Word of Mouth Marketing University.” She received her bachelor’s degree from San Diego State University, and she recently returned to the university and is currently enrolled in the Executive MBA Program.

Nuffer, Smith, Tucker Inc. is an award-winning public relations and interactive firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

February 15, 2011
Nuffer, Smith, Tucker Appoints New Vice President

Nuffer, Smith, Tucker’s award-winning management team is growing with the promotion of Bryan Spevak to vice president.

Spevak will continue to spearhead public relations and marketing efforts for a number of the firm’s clients, including WD-40 Company, Viejas Entertainment & Production, Super Glue Corp. and the Museum of Making Music. Spevak joined Nuffer, Smith, Tucker in 2006 as an account executive.

“Bryan is an integral part of our team and his commitment to the clients he serves is outstanding,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “With his excellent track record and wealth of experience, Bryan will continue to move our company forward and provide strategic direction to our clients.”

Prior to joining NST, Spevak spent three years at the Museum of Contemporary Art San Diego, where he served as public relations/marketing manager, overseeing all institutional, exhibition and program-related communications. Spevak started his career as a publicist at Geffen Records and relocated from Los Angeles to San Diego in 1994 to manage the daily operations for local label Cargo/Headhunter Records. He received his bachelor’s degree from California State University-Fullerton. He is also a member of the San Diego Music Foundation’s board of directors.

Nuffer, Smith, Tucker Inc. is an award-winning public relations and interactive firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, visit www.nstpr.com or the firm’s Facebook page, www.Facebook.com/NSTPR.

December 6, 2010
The San Diego Social Media Symposium To Help Attendees Navigate Social Media Space

As companies struggle with how to best use the various social media technologies, the second San Diego Social Media Symposium will provide the opportunity to discuss where social media is today and where it is going.

The San Diego Social Media Symposium – presented by Nuffer, Smith, Tucker and San Diego State University’s Digital & Social Media Collaborative – is designed to help attendees learn to listen to the social media dialogue, engage audiences in conversations and energize their most loyal fans. The symposium will be held Friday, Jan. 28, 2011, at San Diego State University’s Parma Payne Goodall Alumni Center.

Peter Shankman, the founder of Help A Reporter Out and a well-recognized leader in the social media space, will deliver the symposium’s keynote address. An entrepreneur, author, speaker and worldwide connector, Shankman is recognized for radical new ways of thinking about social media, public relations, marketing, advertising, creativity and customer service.

The one-day symposium will also feature four panels and a working lunch at which attendees will be able to discuss a wide range of social media topics. Panelists include representatives from the San Diego Chargers, San Diego Zoo, Sharp HealthCare, Pechanga, Life Technologies, Stone Brewing Co., Specialty Produce, San Diego Symphony and the San Diego MOMfia.

Panel topics include:
* How to Identify and Energize Your Most Loyal Fans
* Beyond “Listening”: Using Social Media to Make Real Changes to Your Business
* Social Media Case Studies: What Worked, What Didn’t
* What’s Next in Social Media – From New Technologies to New Trends

“The San Diego Social Media Symposium isn’t just about discussing the current trends and technologies,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “While the current state of social media will be addressed, we’ve designed this event as a catalyst to create conversations around emerging trends, platforms and up-and-coming technologies. Through the interactive sessions and working lunch, attendees will have optimal time to share ideas and discuss strategy.”

Attendees who register by Dec. 31, 2010, will receive the early bird discount of $99 per person; starting Jan. 1, 2011, ticket prices will be $129 per person. PR Newswire, WestGlen and SignOnSanDiego.com are sponsoring the event. Visit www.sdsocialmediasymposium.com for more information, the complete agenda and to register.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker call 619/296-0605 or visit www.nstpr.com.

About SDSU Digital & Social Media Collaborative
The mission of the San Diego State University Digital & Social Media (DigiMedia) Collaborative is to provide the most relevant and up-to-date education and training in multimedia technologies for students and professionals in a variety of industries. The collaborative will also provide customized training workshops for leaders and managers in the news media and other business organizations; in government and military organizations; and in nonprofit groups. In addition, the collaborative will offer multimedia boot camps; research symposia; and roundtable discussions on digital innovation and communication technologies. Visit http://sdsudigimedia.org for more information.

November 23, 2010
Nuffer, Smith, Tucker Adds Experienced Practitioner To Its Well-Respected Team

Nuffer, Smith, Tucker is expanding its award-winning public relations team with the hiring of Krystin Williamson as an account executive.

A seasoned public relations practitioner, Williamson joined NST after spending three and a half years at Allison & Partners, where she managed client activities such as media relations and strategic planning for a variety of local and national consumer, travel and social impact clients. At NST, Williamson’s diversified experience and proven media relations skills will be used throughout NST’s growing client roster and on projects for WD-40 Company, the San Diego Humane Society and the Pacific Northwest Christmas Tree Association.

“For more than 35 years, Nuffer, Smith, Tucker has employed some of the finest public relations professionals in the region, giving us the ability to provide the effective, strategic communications solutions that we are known for,” said Bill Trumpfheller, president, Nuffer, Smith, Tucker. “As we experience an increase in client work, Krystin’s background and versatility will be an asset to the NST team and our long-standing clients.”

Prior to NST, Williamson served as a consultant to the city of San Diego Commission for Arts and Culture, where she developed program materials for the ongoing Organizational Support Program. She honed her public relations skills while serving as an intern in the national public relations department for the San Diego Convention & Visitors Bureau.

Williamson attended San Diego State University, where she double majored in political science and communications, with an emphasis in public relations. She is a volunteer with the San Diego/Imperial Counties Chapter of the Public Relations Society of America and previously served as the mentor program co-chair of its New Professionals group.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker call 619/296-0605 or visit www.nstpr.com.

October 7, 2010
Viejas Entertainment & Production Turn To Nuffer, Smith, Tucker For PR Counsel

After 17 years of producing high quality events in San Diego, Viejas Entertainment & Production is turning to leading public relations firm Nuffer, Smith, Tucker to take its company to the next level as VE&P.

VE&P is the production mastermind behind hundreds of events held annually at Viejas Casino and other locations throughout Southern California. The company specializes in audio, lighting and video for live events, and works with city, corporate and private event and meeting planners, hotels, restaurants and production companies throughout Southern California.

“Nuffer, Smith, Tucker understands the importance of establishing an identity in the community, which is why we tapped them for re-branding Viejas Entertainment & Production,” said Anthony San Pietro, president of VE&P. “We want Southern California organizations to know VE&P as their go-to event production and management company, whether it be for an intimate cocktail gathering or a 20,000-seat concert.”

Nuffer, Smith, Tucker has already developed new collateral material for VE&P to showcase the company’s capabilities as a stand-alone event production and management company. The firm will also provide VE&P with community relations and media relations support.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker call 619/296-0605 or visit www.nstpr.com.

August 26, 2010
Nuffer, Smith, Tucker Adds Two To Its Growing Team

Nuffer, Smith, Tucker continues to grow its award-winning public relations team with the hiring of Rebecca Howe as an account executive and Katie Rowland as an account coordinator.

Howe joins NST after spending nearly four years at a public relations firm in Michigan. Rowland previously served as an intern with NST and was hired full-time immediately following her graduation from San Diego State University in 2010 with a degree in public relations.

Prior to joining NST, Howe served as an associate with Lambert, Edwards & Associates, a Michigan-based public relations and investor relations firm. She handled various public relations and marketing activities for businesses and organizations of all sizes, from international and Fortune 500 organizations to community nonprofit organizations and health care start-ups. In her new role, Howe is charged with developing and coordinating public relations and interactive initiatives for clients such as Chicken of the Sea and PhotoTouch Inc. Howe received her bachelor’s degree in public relations and marketing from Central Michigan University in 2006 and is a member of the Public Relations Society of America.

Rowland joined NST as an intern in November 2009, gaining experience working for various clients of the firm. In her new role, Rowland will help to plan and implement successful campaigns for the Dairy Council of California, ITW Space Bag and McDonald’s of San Diego County. Prior to joining NST, Rowland served as an event intern for the Sundt Memorial Foundation in San Diego where she played a critical role in the planning and execution of the foundation’s annual gala.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker call 619/296-0605 or visit www.nstpr.com.

February 10, 2010
Nuffer, Smith, Tucker Social Media Executive Receives Word-of-Mouth Marketing Certification

Teresa Siles, director of social media at Nuffer, Smith, Tucker, recently received the word-of-mouth marketing certificate from the Word of Mouth Marketing Association.

Siles, who joined NST in 2001 as an intern, is a two-time graduate of WOMM-U or “Word of Mouth Marketing University.” She has already helped lead the firm’s interactive and social media efforts for clients such as Chicken of the Sea, Ocean Mist Farms and ITW Space Bag, and plans to incorporate new strategies and best practices that she learned as part of the certificate program into future campaigns.

“Teresa has really stepped up as the social media leader for the rest of the Nuffer, Smith, Tucker team and this certificate just adds to her qualifications,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “Teresa’s knowledge of social media and how brands can effectively engage in the space is crucial to our firm and clients as the communications landscape evolves.”

The Word of Mouth and Social Media Marketing Certificate Program is a six-week Webinar curriculum with courses such as “Word of Mouth & Ethics” and “Requirements for Successful Social Media Tools & What Not To Do.” All instructors are social media and marketing industry leaders who have become influencers due to their success in the arena.

In Siles’ role as account supervisor and director of social media, she manages numerous client accounts, as well as drives NST’s social media capabilities, which range from social media monitoring to strategic outreach on sites like Twitter, Facebook and YouTube.

WOMMA is the premier nonprofit organization which advances the discipline of credible word of mouth marketing, both offline and online. For more information on WOMMA and the WOM-COMM certificate program, visit http://womma.org.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about Nuffer, Smith, Tucker, call 619/296-0605 and visit www.nstpr.com or the firm’s blog at http://nstpr.com/blog.

November 10, 2009
Nuffer, Smith, Tucker Adds Leading Brand Super Glue, to Client Roster

Nuffer, Smith, Tucker, a social media and public relations leader, has been tapped by Super Glue Corp. to develop public relations programs for the well-known brand.

Super Glue Corp., based in Rancho Cucamonga, Calif., is a subsidiary of Pacer Technology and a name synonymous around the world with strength, quality and durability. As part of Nuffer, Smith Tucker’s work with Super Glue Corp., the San Diego-based public relations firm will be creating a strategic plan for the company to launch an innovative system that helps consumers select the right adhesive for their specific job or project.

“We understand the need for companies to listen and respond to what consumers are saying both on and offline,” said Bill Trumpheller, president of Nuffer, Smith, Tucker. “Our work with Super Glue Corp. will help strategically build and maintain consumer relationships for the brand through traditional and social media.”

Nuffer, Smith, Tucker will be also be working with the client to help engage consumers and spread the word about the convenience and usefulness of Super Glue Corp. product.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about NST call 619/296-0605 and visit www.nstpr.com.

October 14, 2009
Recent SDSU Graduate Joins Nuffer, Smith, Tucker Public Relations

Adding to its experienced team, San Diego-based public relations firm, Nuffer, Smith, Tucker, has hired intern and recent San Diego State University master’s graduate, Natalie Haack.

Haack joined the Nuffer, Smith, Tucker team as an intern in June 2008, gaining experience working on campaigns for various NST clients. Haack has played a key role on the SCORE San Diego account, including helping create its branding video, announcing the launch of the company’s Web counseling, and promoting the organization’s free counseling and low-cost workshops. In her new role as account coordinator, Haack will continue to help plan and implement successful campaigns for SCORE San Diego, Chicken of the Sea, the Dairy Council of California and Union Bank, as well as join the account team for SuperGlue.

“As an intern, Natalie brought her dedicated work ethic, creative ideas and positive attitude to our team, while balancing her work as a full-time graduate student and teaching assistant at SDSU,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “Natalie’s strong writing skills and knowledge of social media have made her an excellent addition to Nuffer, Smith, Tucker.”

Originally from Minnesota, Natalie moved to California after receiving a bachelor’s of business administration in marketing and management, and human resources from the University of Wisconsin — Madison. In May 2009, Haack received her master’s degree in journalism and media studies from the SDSU.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about Nuffer, Smith, Tucker, call 619/296-0605 and visit www.nstpr.com or the firm’s blog at http://nstpr.com/blog/.

September 30, 2009
Nuffer, Smith, Tucker Welcomes PhotoTouch Inc. as the Firm’s Newest Client

PhotoTouch Inc. is appointing Nuffer, Smith, Tucker to lead public relations efforts for the company’s unique, turnkey photo-marketing system.

PhotoTouch, based in San Diego, offers photographic-and Internet-marketing services to brands, advertising agencies, marketing and public relations professionals, and companies looking for new and innovative ways to engage and secure consumers. PhotoTouch — which has already enjoyed success working with clients such as Benihana, PBS, Nickelodeon, Charmin and most recently, West Coast Hooters — specializes in offering high-quality photos that print on-site, upload wirelessly to the Internet for easy sharing and can be used as part of social media campaigns to help collect consumer information. PhotoTouch also prides itself on offering an effective marketing tool that can be used without employing a professional photography staff.

“Our product gives brands a reliable and simple way to reach out to relevant target audiences by providing a personalized advertisement in the form of a photograph,” said Tim Justice, PhotoTouch’s president. “Nuffer, Smith, Tucker’s outreach efforts will allow us to further educate companies on the unique customer-relationship building and data-gathering opportunities PhotoTouch provides, while helping to expand our client base.”

NST’s work for PhotoTouch will include strategic outreach to companies and brands to educate them about the company’s services, as well as traditional media outreach to national outlets, marketing and technology publications. NST is also tasked with securing relevant trade show, event and sponsorship opportunities, and developing a social media campaign to further establish PhotoTouch’s presence on prominent networking Web sites.

“Companies today are looking for more than just a way to connect with consumers — they are looking for ways to keep them coming back for more,” said NST’s president, Bill Trumpfheller. “PhotoTouch’s innovative photo system allows brands to provide customers not only with a photo, but also an online invitation to share memories with friends, offering companies an effective way to capture data, offer special promotions and build relationships with consumers.”

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about Nuffer, Smith, Tucker, call 619/296-0605 and visit www.nstpr.com or the firm’s blog at http://nstpr.com/blog/.

Headquartered in San Diego, PhotoTouch Inc. was started by TriPrism Inc., a leader in digital photography for more than 15 years. The PhotoTouch photo system is designed to assist brand marketers, event organizers, sponsorship owners and others to take advantage of the power of event photos and assist in quantifying return on investment for events or sponsorships. For more information, visit www.PhotoTouchInc.com.

September 18, 2009
Nuffer, Smith, Tucker Awarded Six PRSA Bernays Awards

Public relations firm Nuffer, Smith, Tucker came out on top at last night’s 17th annual Edward L. Bernays, winning six of the prestigious awards.

The awards ceremony — which was presented by the San Diego Chapter of the Public Relations Society of America — is held each year to honor the best public relations work produced by San Diego-area professionals. This year, Nuffer, Smith, Tucker received five Awards of Excellence and one Award of Merit.

The Awards of Excellence won by NST were:

- Bronze — External Web Site — Chicken of the Sea Mermaid Jingle Jam

- Bronze — Word of Mouth — Chicken of the Sea Mermaid Jingle Jam

- Bronze — Satellite Media Tours — Chicken of the Sea Healthy Selections

- Bronze — Direct Mail/Direct Response — Chicken of the Sea Mermaid Birthday Club

- Silver — Integrated Communications — WD-40 Company Last Straw Campaign

The Bronze Award of Merit won by NST was in the Media Relations — Associations/Nonprofit/ Government category for work on the Asian Citrus Psyllid Threat.

“We are thrilled to have been able to work together with our clients to carry out the successful campaigns that were honored during last night’s ceremony,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “We are dedicated to providing strategy-based results that help our clients meet their business and brand goals, and these awards reinforce our firm’s hard work on all of our accounts.”

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about Nuffer, Smith, Tucker, call 619/296-0605 and visit www.nstpr.com or the firm’s blog.

August 20, 2009
Nuffer, Smith, Tucker Staff Members Continue to Climb the Corporate Ladder

Because of their exceptional client service and commitment to keeping on the edge of evolving public relations techniques, Teresa Siles and Price Arnett continue to move up the ranks at Nuffer, Smith, Tucker with their recent promotions.

Siles, who joined the team in 2001 as an intern, was promoted to account supervisor and director of social media, while Arnett, who started at the firm in 2005, was promoted to senior account executive. They both bring years of agency experience and an understanding of the strategic communications needs of Nuffer, Smith, Tucker’s current and prospective clients.

“Teresa and Price show dedication to each project they work on and provide strong leadership for the rest of the Nuffer, Smith, Tucker team,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “Teresa’s knowledge of social media and how brands can effectively engage in the space, coupled with Price’s strength in strategic communications and media relations, will help benefit our firm as the communications landscape evolves.”

Siles, who has helped lead the firm’s social media efforts, has managed Web development projects, including search engine optimization and social media strategies for clients such as Chicken of the Sea, Ocean Mist Farms and ITW Space Bag. She is also a two-time graduate of WOMM-U or “Word of Mouth Marketing University.”

In her new role as account supervisor and director of social media, she will continue to manage numerous client accounts, as well as drive Nuffer, Smith, Tucker’s social media capabilities, which range from social media monitoring to strategic outreach on sites like Twitter, Facebook and YouTube.

Arnett, who has gained experience planning strategic communication campaigns for clients such as Sony Electronics, Union Bank, The San Diego Regional Chamber of Commerce, The Pacific Northwest Christmas Tree Association and the California Association of Winegrape Growers, will continue her focus on developing brand platforms and strategic outreach plans.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about Nuffer, Smith, Tucker, call 619/296-0605 and visit www.nstpr.com or the firm’s blog at http://nstpr.com/blog/.

May 1, 2009
Nuffer, Smith, Tucker Adds New Agency Partners as Part of Worldcom Public Relations Group

Further establishing itself as San Diego—s leading public relations firm, Nuffer, Smith, Tucker is welcoming three new firms to its roster of WorldCom client partners across the country and around the world.

WorldCom, the largest global network of independent public relations firms, was established to help connect reputable firms and strengthen client relationships through partnerships around the globe. Nuffer, Smith, Tucker joined the network in 1992 to provide a global reach for its clients, and has since worked with partners in China, Mexico City, London and across the country. These relationships have also helped the firm stay connected to issues and concerns from other areas of the country and world, as well as provide clients with a more comprehensive understanding of the media and consumer landscapes in these markets.

“Nuffer, Smith, Tucker’s relationship with WorldCom has allowed us to get an inside perspective from the best of the public relations industry worldwide,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “WorldCom has helped us pinpoint what information consumers and media are looking for in every region, and we are looking forward to the opportunity to work with these talented new firms.”

WorldCom’s new partners include: Parallax Communications, Indianapolis; Sandy Hillman Communications, Baltimore; Pram Consulting, Prague; and Infomedia Consulting, Argentina. In recent months, WorldCom has also added four other American firms: Simon Public Relations Group, Inc., Philadelphia; Stryker Weiner & Yokota, Honolulu; dg&a, Chicago; and LJH Financial Marketing Strategies, Naples, Fla., and three worldwide firms in Sweden, Slovenia and Croatia.

WorldCom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with some 114 offices in 94 cities worldwide. Established in 1988, it was formed so that the strongest, most capable, independent public relations firms could serve national, international and muti-national clients while retaining the flexibility and client-service focus inherent in independent agencies. Through the WorldCom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. Visit www.worldcomgroup.com for more information.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, call 619/296-0605 or visit www.nstpr.com.

April 17, 2009
ITW Space Bag Gets Connected with Social Media

ITW Space Bag is tapping Nuffer, Smith, Tucker to lead its social media efforts, after noting NST’s focus on strategy and history of success with social media campaigns and online affinity club creation.

ITW Space Bag is the global leader for innovative, space-saving storage products. The company’s pioneering product, the Space Bag(tm) Vacuum-Seal Pack, has become an essential accessory for millions of home organizers and travelers worldwide. The company began searching for a firm to manage its social media strategy after noticing an increasing dialogue about the Space Bag brand online.

“We recognize the need to listen and respond to what our consumers are saying about our brand online. Nuffer, Smith, Tucker shares in this belief and is at the forefront of building online relationships,” said Betty Jamieson-Dunne, ITW Space Bag’s director of marketing.

NST will lead the Web 2.0 social media strategy for ITW Space Bag. As part of that effort, the firm will monitor the social media landscape — including blogs, online forums and social networks — looking for opportunities to strategically engage current and potential consumers. Additionally, NST is charged with the development of an online affinity club, whereby members can connect with each other online and via a blog. Affinity club members will also be eligible for exclusive promotions, discounts and storage tips.

“Storage and organization is a year-round topic that every consumer can identify with, and ITW Space Bag has a unique story to tell and service to provide,” said NST’s president, Bill Trumpfheller. “We’re excited to form a partnership between NST and ITW Space Bag, and our vast experience with consumer products will be an asset in developing a new social media and communications strategy.”

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, call 619/296-0605 or visit www.nstpr.com.

ITW Space Bag is the global leader in the development and marketing of innovative, space-saving storage products. With more than 150 million Space Bag products sold in the past decade, and its continued strong TV advertising campaigns, Space Bag has established itself as one of the most recognizable storage products and consumer loyal brands worldwide. For more information about ITW Space Bag, visit www.spacebag.com.

April 13, 2009
Nuffer, Smith, Tucker President Receives Distinguished Alumni Service Award

Recognizing his success in public relations and contributions to San Diego State University, Bill Trumpfheller, president of Nuffer, Smith, Tucker Inc., is the recipient of the 2009 Distinguished Alumni Service Monty Award from San Diego State University.

The Montys are a time-honored tradition at SDSU. The award is a symbol of achievement and success presented to distinguished alumni from each of SDSU’s seven academic colleges, SDSU Imperial Valley and the Library and Information Access. In addition, distinguished service awards are given to an exceptional alumni volunteer and an outstanding university employee. On April 11, Stephen L. Weber, president of SDSU, presented Trumpfheller with the Distinguished Alumni Service honor.

“Giving back to the community is an area that Bill has always been active in: twice acting as president of the SDSU Alumni Association in addition to serving on the boards of numerous other local nonprofit organizations,” said Jim Herrick, executive director of the SDSU Alumni Association. “We are proud of the accomplishments of our alumni, such as Bill, and thankful for what they’ve done to help SDSU become the great university it is today.”

With more than 20 years of experience in the communications industry, Trumpfheller joined Nuffer, Smith, Tucker as an intern in 1987 and has led the firm to both national and regional acclaim by overseeing marketing communications activities for all of the agency’s clients.

Giving back to the community is a company pillar that Trumpfheller is passionate about. In addition to his current service to his alma mater on the Alumni Association board, he also serves on the boards of the Corporate Directors Forum, LEAD San Diego and The Campanile Foundation.

In his first term as president of SDSU Alumni Association, Trumpfheller — a 1987 SDSU graduate — was instrumental in developing a strategic plan for a proposed on-campus alumni facility that culminated during his second term with last year’s groundbreaking for the new Parma Payne Goodall Alumni Center.

Since 1971, Montys have been awarded by the SDSU Alumni Association in recognition of those who have made significant contributions to the university and their communities. For a full list of winners, visit alumni.sdsu.edu/montys.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management, and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker call 619/296-0605 or visit www.nstpr.com.

November 18, 2008
Skilled Executive Joins Nuffer, Smith, Tucker Bringing Quality Event and Consumer Branding Experience

Nuffer, Smith, Tucker, San Diego’s oldest public relations firm, has fresh blood on its team with the hiring of Stephanie Kurtz, an experienced industry executive who hails from the Windy City.

Kurtz joins the team as a senior account executive, providing NST’s clients with more than six years of success driving communication strategies and campaigns. With a flair for strategic counsel and colorful writing, she provides both good instincts and creativity to the accounts she leads, including McDonald’s of San Diego County and Paramount Citrus.

“Stephanie brings a long history of experiential marketing, events and media relations experience to Nuffer, Smith, Tucker,” said Bill Trumpfheller, president, Nuffer Smith, Tucker. “Because we are a mid-size agency, each employee plays a crucial role in both their accounts and our office atmosphere. Stephanie’s previous experience and passion for public relations made her a natural fit.”

Kurtz is already participating in several key campaigns. She recently assisted in the launch of McDonald’s new espresso-based McCafe Lattes, Cappuccinos and Mochas. She also prepared for Paramount Citrus to make several significant produce industry announcements at the Produce Marketing Association’s annual conference in October.

Prior to joining the NST team, Kurtz built a solid career in public relations and experiential marketing at Clear!Blue, a modern marketing agency based in Detroit and Chicago. She led media relations, strategy and event management for several consumer and business-to-business accounts, including Best Buy, Swingline, Quartet and the National Hardware Show.

Kurtz is a Chicago native and received her bachelor of science in news/editorial journalism and public relations from the University of Wisconsin – Madison.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, call 619/296-0605 or visit www.nstpr.com.

March 7, 2007
Nuffer, Smith, Tucker Named Among San Diego’s Best Places to Work

Nuffer, Smith, Tucker, San Diego’s oldest public relations firm, has been named one of San Diego’s Best Places to Work 2007 by The San Diego Business Journal.

According to The San Diego Business Journal, the Best Places to Work in San Diego award recognizes San Diego firms that have worked hard to create environments where their employees love to go to work, every day. Nuffer, Smith, Tucker won in the small business category (under 50 employees).

“We are honored to be named as one of San Diego’s best places to work, and will continue to grow an inspiring firm that emphasizes employee development and a challenging, yet fun, work environment,“ said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “Our commitment to hiring the best and brightest staff and maintaining a continuing education program that’s on the cutting edge of industry trends also creates a competitive advantage for our business.”

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, call 619/296-0605 or visit www.nstpr.com.

October 30, 2008
Nuffer, Smith, Tucker Vice President Receives Prestigious Professional of the Year Award

To recognize his success in public relations and crisis management in the past year, Mike Rose, vice president of Nuffer, Smith, Tucker Inc., was awarded the Deborah Baker Professional of the Year Award at the recent Edward L. Bernays Mark of Excellence Awards.

The Bernays Awards are presented each year by the San Diego chapter of the Public Relations Society of America and recognize the industry’s best public relations campaigns and local professionals. Dr. Bey-Ling Sha, assistant professor in the School of Journalism and Media Studies at San Diego State University and last year’s award recipient, was on hand to present Rose with the honor.

“Mike’s skill for creating and carrying out successful and innovative strategy based plans is one of many reasons he is more than deserving of this award,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “His superior understanding of crisis management, and ability to teach people how to anticipate and respond to crisis situations, has helped our clients manage and prevent potential crises, while further positioning Nuffer, Smith, Tucker as the go-to firm for handling business-threatening situations.”

With more than 18 years of experience in the communications industry, Rose joined Nuffer, Smith, Tucker in 2002 and has since been a leader in the firm’s crisis management and strategic planning programs. This year alone, Rose has effectively managed more than a dozen crisis situations for clients, including food safety recalls, labor issues and an explosion at a downtown San Diego hotel. Rose currently oversees accounts such as Sony Electronics, Paramount Citrus, California Citrus Research Board, Chicken of the Sea Int., The San Diego Union-Tribune and United Way of San Diego.

In addition to his knack for crisis and issues management, Rose’s experience in the communications industry has included brand development, marketing communications, strategic planning, advertising campaign creation, and media and community relations. He has led many award-winning campaigns in these areas.

The Deborah Baker Professional of the Year Award — named after Deb Baker, past director of communications for the Girl Scouts of San Diego-Imperial Counties and the mind behind the Operation Thin Mint Cookie Drive — is presented each year to a public relations practitioner who shows dedication to bettering the public relations field through innovative thinking and successful planning.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, crisis communication, issues management, and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker call 619/296-0605 or visit www.nstpr.com.

October 20, 2006
Nuffer, Smith, Tucker President Receives Lifetime Achievement Award

For his leadership and innovation in a career spanning two decades, Bill Trumpfheller, president of Nuffer, Smith, Tucker Inc., received the Otto Bos Lifetime Achievement Award at last night’s Edward L. Bernays Mark of Excellence Awards.

The Bernays Awards, presented by the San Diego chapter of the Public Relations Society of America, recognizes the industry’s finest public-relations campaigns and professionals. Trumpfheller was presented the award by Donna Alm, vice president of marketing and communications for Centre City Development Corp.

Nuffer, Smith, Tucker’s Kerry Tucker and Dave Nuffer are prior recipients of this award in 1998 and 1994, respectively. Nuffer, Smith, Tucker is the only San Diego public relations firm with three Otto Bos Lifetime Achievement Award winners, and Nuffer was the first to receive the award after its namesake was bestowed the honor posthumously in 1992.

“Bill’s expertise in balancing the use of new technologies with traditional communication vehicles to shape behavior has led our clients and our firm to regional and national acclaim,” said Tucker. “His community service, particularly his mentoring of young professionals in our field, make him especially deserving of this honor.”

Known for being on the edge of communications innovation, Trumpfheller became the president of Nuffer, Smith, Tucker five years ago, and he started his career at the firm 22 years ago as an intern. He orchestrated one of the country’s first e-communities for the WD-40 Company, which now has a fan club of 100,000 members involved in ongoing real-time discussions about the use of company products. His account portfolio includes award-winning campaigns for national clients, including McDonald’s, Chicken of the Sea and Sony Electronics.

Trumpfheller has served on the board of directors of many nonprofit organizations, including United Way of San Diego County, Senior Community Centers, Corporate Directors Forum, Ronald McDonald House Charities and the San Diego State University Alumni Association, among others.

The Otto Bos Lifetime Achievement Award recognizes public-relations practitioners who have compiled an exemplary career in the field. The honoree is an individual who continuously sets the highest standards of performance of ethical practice. The award is named after Otto Bos, a former San Diegan who, at the time of his death in 1991, served as director of communications and public affairs in the office of California Gov. Pete Wilson.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, call 619/296-0605 or visit www.nstpr.com.

October 20, 2006
Nuffer, Smith, Tucker Wins Eight Local PRSA Awards

Nuffer, Smith, Tucker, San Diego’s oldest public relations firm, last night garnered eight awards at the Edward L. Bernays Awards ceremony, presented by the San Diego Chapter of the Public Relations Society of America.

The firm received its awards in the media relations, press kits/media kits, editorials/op-ed piece, interactive communications (marketing/external communications), institutional programs (business – products and services), special events (more than seven days; $25,000 and up) and consumer product launch categories. The firm’s president, Bill Trumpfheller, received the Otto Bos Lifetime Achievement Award.

The Awards of Excellence earned by NST were:
* Press kits/media kits — WD-40 No-Mess Pen
* Editorials/op-ed piece — Markon Food Safety
* Interactive communications — Chicken of the Sea Mermaid Club
* Institutional programs (business – products and services) — Sunkist Growers
* Special events (more than seven days; $25,000 and up) — Fleet Week San Diego
* Consumer product launch — WD-40 Smart Straw

The Award of Merit earned by NST was:
* Media relations — Life Settlement Solutions, Inc.

“We are honored and thankful to our clients for choosing us as their partners in these exciting projects,” said Trumpfheller. “Great clients mean great results, and these awards demonstrate that.”

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker call 619/296-0605 or visit www.nstpr.com.

March 24, 2006
New WD-40 No-Mess Pen Gets The World’s Favorite Lubricant Into Tight Spots

To provide millions of WD-40 users an easily portable, precision-application version of the famous multi-purpose problem solver, WD-40 Company is introducing the WD-40 No-Mess Pen.

The WD-40 No-Mess Pen is ideal for hundreds of cleaning and lubricating uses in every room of the house and on the go. The product delivers the same, trusted, multi-purpose product consumers know and love, with the convenience of precise application through a pocket-sized, pen-shaped applicator. The new delivery method allows consumers to get WD-40 into tight spots or onto surface areas, without any potential for overspray or mess.

Many people love WD-40 for being an effective household cleaning tool, easily removing adhesive from picture frames and gifts, erasing crayon marks from floors, walls and counters, and getting rid of scuff marks on floors and other surfaces, said Tim Lesmeister, vice president of marketing for WD-40 Company.

The new No-Mess Pen is ideal for these household uses, as well as for lubricating everything from padlocks to pruning shears, and eliminating squeaks from wheels, sliding doors and hinges. We find both men and women love the No-Mess Pen because they can use one product to do all that, without overspray or mess.

The WD-40 No-Mess Pen the size of a highlighter emits little odor, and is a handy item to keep in a laundry room, kitchen utility drawer, office desk drawer or garage. It is also ideal on the go, fitting into pockets, glove compartments, tool kits, purses, travel bags, tackle boxes and just about anywhere else.

WD-40 Company is offering consumers a list of uses for the WD-40 No-Mess Pen on its Web site. The company also has published an official list of 2,000 uses for WD-40 (including uses for all WD-40 delivery systems), which is also available on the Web site. Many loyal fans regularly share their favorite uses through the official WD-40 Fan Club, now nearly 100,000 members strong.

The WD-40 No-Mess Pen is the third packaging line addition since WD-40’s inception in 1953; all three packaging innovations have been introduced in the last two years. Prior to the WD-40 No-Mess Pen was the 2005 introduction of the WD-40 Smart Straw, a can of the original beloved WD-40 formula that comes with a permanently attached straw. The first packaging innovation was the 2004 introduction of the WD-40 Big Blast can, featuring a wide-area spray nozzle that allows users to cover more area in less time.

The WD-40 No-Mess Pen can be found at retailers nationwide.

WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40, and 3-IN-ONE, the Lava and Solvol brands of heavy-duty hand cleaners, and household products 2000 Flushes, X-14, Carpet Fresh, Spot Shot and 1001. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $263.2 million in fiscal 2005. Additional information about WD-40 Company can be obtained online at www.wd40.com.

March 20, 2006
NST Adds Five New Partners

Expanding the firms national and international reach, San Diego-based Nuffer, Smith, Tucker Inc. is announcing the addition of four new Worldcom Public Relations Group partners in the United States and one new partner in Germany.

The public relations firms joining Worldcom Group as partners include Corporate Ink, Boston; Hermanoff & Associates, Detroit; PetersGroup Public Relations, Austin, Texas; Schneider Associates, Boston; and komm.passion, headquartered in Dusseldorf, Germany, with offices in Frankfurt, Berlin, Hamburg and Munich.

Our Worldcom partnership allows NST to bring additional national and international reach to every one of our clients when they need it, said Bill Trumpfheller, president of NST. As a result, our clients have access to the power and resources of an international firm, but with the personal service, efficiency and responsiveness of a local agency. For our clients, its the best of both worlds.

Corporate Ink works with innovative start-up and established companies to create new markets and build awareness that drives business growth. The company is known for its strategic guidance and expertise in technology, media relations and analyst relations.

Hermanoff & Associates specializes in branding with emphasis in health care, transportation, consumer and hospitality public relations. The firm also provides its clients with corporate strategic planning and implementation, crisis and reputation management, special events, graphic design, and media and community relations.

PetersGroup Public Relations focuses on projects that range from media relations and business intelligence to research and positioning strategies, and provides solutions to technology companies. The agency combines broad public relations, corporate experience and its personal approach to business in order to achieve client success.

Schneider Associates uses a blend of creativity, strategy and implementation to develop highly successful national, regional and local communications programs in a wide range of industries. With demonstrated expertise in launching new products and re-launching iconic products, Schneider Associates celebrated its 25th anniversary in 2005. Among its capabilities are product and services launches, corporate communications, public affairs and special events. The firm has recently begun a study of best practices in business-to-business product launch in conjunction with Babson College Research Center for Innovation and Corporate Entrepreneurship.

komm.passion, named the 2005 Agency of the Year in Germany by Haymarket Media, specializes in change and identity, crisis communication, business-to-business and consumer campaigns, events, corporate communications, and media relations. komm.passion employs approximately 100 communication specialists, including leading experts in the fields of financial communications, brand and product PR, health communications, and public affairs.

About Nuffer, Smith, Tucker, Inc.

Building on a proprietary Relationship Branding process and an issue-driven behavioral approach to public relations, Nuffer, Smith, Tucker is a firm with deep local ties and international reach. With 32 years in San Diego, NST offers influential ties to the opinion leaders in the region. As a member of the Worldcom Public Relations Group, NST has more than 100 agency partners across the United States, as well as 32 countries worldwide on six continents. The firm specializes in branding, public relations, strategic planning, e-communication, product launches, crisis communication, issues management, promotions, special events and marketing communications for local, regional and national clients.

About Worldcom Public Relations Group

Worldcom Public Relations Group is the worlds leading network of independently owned public relations counseling firms, with some 100 offices in 133 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent public relations firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies.

Through Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate.