Recently, movie production teams have implemented different approaches to promoting new movies – like Vince Vaughn’s free stock photos featuring himself and costars, and a sci-fi film’s fake profile on Tinder.

However, we are curious to know if these actually work in reaching campaign objectives, do they help with engagement and are they worth the risk?

But first … a little background on the campaigns themselves:VinceVaughn

Brand promotions on platforms like Tinder or Instagram are still relatively new. When planning campaigns on these platforms, we must ask ourselves if the platform is an appropriate place to be promoting the brand. Before planning such a distinctive promotion, make sure to listen to your audience and be cognizant of the possibility that you may actually be hurting your brand and fostering negative conversations rather than positive ones.

How do you feel about out-of-the-box promotions? We’d like to hear from you on our Facebook page.