horse to water picWe have all heard the saying, you can lead a horse to water but you can’t make him drink.

This was the first image that came to my mind when I heard Governor Brown recently declare a drought state of emergency and ask Californians to conserve water. The press was saturated with stories about why we need to save water but what was missing was more important – how we can save water.

Our client, the San Diego County Water Authority (SDCWA), has done a great job providing the answer and doing it through storytelling. On their website, the SDCWA has stories of real people – who they call Water Saver Superstars – from around the region who provide tips and ideas for conserving water. Some of my favorites include:

The lesson here is if you want to change behavior, it’s important to not only talk about why change is needed, but also show how to change behavior. And a great way to do this is by using personal stories. If you are successful at that, you may just get the horse to drink.

Do you have some good examples of how personal stories can be used to change behavior? If so share it with us on Facebook or Twitter.