Keep Calm and Pitch On

Media relations is my favorite part of public relations. It’s where we get to share our clients’ stories and I love the strategic thinking that goes into media outreach – first analyzing if a story is newsworthy and of interest to the community at large, and then connecting with and building relationships with national journalists to share those stories.

Yes, sending information over email and calling to “pitch” that information isn’t always the easiest of tasks – but the challenge is the best part! This challenge gives us the opportunity to critically look at each story we’re sending out and further strategize how to communicate why our target audience should be aware. However, to be successful, there are multiple things that must be top of mind.

When pitching your story over email …

When pitching your story over the phone …

Overall, it’s better to be over prepared when conducting media outreach. Do you have any media relations tips that I haven’t included here? Share your favorite tips on our Facebook page!