Menu

About

glyph

At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.

This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.

Our Values

At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:

  • Push ourselves to explore.
  • Commit to quality and add value every time.
  • Be candid and kind.
  • Take ownership and do the right thing.
  • Balance hard work and fun while supporting one another.
  • Seek out diverse perspectives.
  • Get shit done.

Our Purpose

Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.

Our History

How It Started

The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.

The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.

Our legacy history
How It’s Going

How It’s Going

In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.

Our Adventures

Say hello to NST’s new intern, Saraí Solorzano 👋 

Double majoring in public relations and political science at @sandiegostateuniversity and serving as a @broomcenter Student Fellow, Saraí is eager to learn and build her PR skills as she begins her post-graduation career later this summer. 

Join us in giving Saraí a big warm welcome! 

#Intern #PublicRelations #SDSU #NewHire #WeAreNST #SanDiego #RedefiningPR #SanDiegoStateUniversity #BroomInitiative #BroomStudentFellows
While “doing the right thing” is likely a familiar concept for most, it holds tremendous value at NST. In President and Partner Teresa Siles latest blog post in her series celebrating learnings from NST’s 50 years in business, she explores what this concept means at our agency and how we put it into practice with our clients, partners and our team. 
 
Read how we hold ourselves accountable to “doing the right thing” every day at the link in bio!
 
#RedefiningPR #SanDiegoPR #50thanniversary #anniversary #WeAreNST
Three cheers for three years of Anja Riedel at NST! 

As a project management savant and media pitching queen, her steadfast work ethic and dependability have delivered countless results for @mcdonalds, @rmhcsandiego, @capstoneadvisors and more. 

Over the past five years, Anja has learned a thing or two about what it takes to make it in the PR industry. She believes that we are our own biggest advocates sharing, “No matter where you are in your career, you need to be able to raise your hand for opportunities, share what you’re passionate about and seek those opportunities. Don’t be afraid to ask for what you want and ask for help when you need it.” 

#Anniversary #Congratulations #WeAreNST #SanDiego #PublicRelations #RedefiningPR
We know good talent when we see it and that’s why our former intern, Elle Seeler, is our newest account coordinator! 

Serving as President of @prssasdsu and a @broomcenter Fellow, Elle knows what it means to get sh*t done. Since joining NST, she has hit the ground running, providing support for clients like @GoEoSFit , @WD40brand and more. What, like it’s hard? I mean, pink is her color :) 

Her bubbly personality and go-getter mentality make her an absolute joy to work with. 

#Congratulations  #WeAreNST #RedefiningPR #SanDiego #PublicRelations #MediaRelations #PRSSA #SDSU #NewHire
Our latest blog post uncovers the transformation of PR and marketing roles 🔄 from distinct specializations to an integrated approach. Explore the changing dynamics in the communications landscape at the link in bio! 

 
#SanDiegoPR #RedefiningPR #PublicRelationsAgency #WeAreNST
Green with envy of all the fun we have together at the office? We’re hiring. Come join the best team in town. Spoiler alert - we’re the gold at the end of the rainbow! 🌈🍀✨ 

 

#StPatricksDAy #StPattys #WearGreen #PublicRelations #WeAreNST #SanDiego
Blind dates suck, but “Blind Date with a Book” doesn’t! 📖 

As professional storytellers, we know not to judge a book by its cover. But as professional marketers, we know all too well that packaging and positioning heavily influence our selections. 

That’s why we hosted “Blind Date with a Book” in celebration of International Women’s Day and Women’s History Month. Focusing on acclaimed women authors, this event treated NSTers to a marketing-free book selection process designed to expose us to books we may not have been organically drawn to. 

Some of our favorites include: 
Well, This Is Exhausting: Essays- Sophia Benoit 
Everything I know about Love – Dolly Alderton 
Little Women – Louisa May Alcott 
Good for a Girl: A Woman Running in a Man's World – Lauren Fleshman 

Sound off in the comments if you have any other female author recommendations we need to check out! 

#WomensHistoryMonth #WomenAuthors #Storytellers #WeAreNST #RedefiningPR #SanDiego #PublicRelations
A successful start to our philanthropic partnership with @sdfoodbank !

NST kicked off our Make Things Better initiative with an exciting trip to the Jacob & Cushman San Diego Food Bank, where we got a tour from the CEO, Casey Castillo. We learned about the food bank’s different programs and nonprofit partners, how it’s grown over the years, and the tech that keeps it running efficiently. 

To wrap up the day, we worked a volunteer shift, helping inspect and pack 7,300 pounds of produce, which is now out in the San Diego community thanks to the food bank’s various programs and over 400 local non-profit partners.

 #sandiego #makethingsbetter #sandiegofood #sandiegocommunity #partnership
Promoted to Account Supervisor and celebrating five years at NST? Is there anything Natalie DeAngelo CAN’T do?! 

Needless to say, Natalie is an absolute rockstar. Her commitment to her clients, team player mentality and dedication to go above and beyond have helped her create award-winning work on behalf of her clients, including @cafoodandag, @missionfed, and @wd40triballife. 

When asked what advice she has for emerging PR pros she shared, “Never be afraid to learn something new. It can be easy to fall into your comfort zone and only stick to what you’re good at. But having a learning mindset can open up new opportunities.” 

#Promotion #Anniversary #Congratulations #SanDiego #PublicRelations #WeAreNST #RedefiningPR
As a women-owned agency, we know how important it is for women to have a seat at the table. Throughout our 50 years in business, women have played a pivotal role in our agency’s success and longevity. 

We are continually inspired and empowered by the women at our agency, in our community and across the PR industry. 

Happy International Women’s Day! 

#InspireInclusion #InternationalWomensDay #EmbraceEquity #EmbraceInclusion #WomanOwned #FemaleLeadership #WomenOfWorldcom