Each year, I’m excited when the San Diego Social Media Symposium (SDSMS) comes around. It’s a great time to get together with my peers and learn about the ever-changing world of social media.
While listening to the dialog on compelling brand content, online reputation management or word-of-mouth marketing, there was an overriding theme throughout the day. A brand/company needs to be authentic and strategic in their online efforts and even ask if having a social media presence is necessary. At NST, helping our clients strategically think through their own situation is at the core of our firm’s being, so it was wonderful to hear others share our philosophy.
The day kicked off with an insightful presentation from @JasonFalls who discussed the seven business drivers of social media marketing and ways to measure your social media ROI. He presented excellent case studies that reinforced how focusing on those business drivers will allow brands to ultimately drive sales and how to attribute those sales to social media efforts.
Other insights from @JasonFalls:
Other takeaways from the panelists:
For more on SDSMS, download the tweets at http://www.hashtracking.com/fast-report/?hashtag=sdsms