Besides the Timeline’s obvious two-column feature that pulls in content chronologically from the left and then the right, there are a few new features to be aware of in regards to where a brand’s content now lives on Facebook’s revamped pages. Emphasis is now placed on communication within the Timeline wall. However, there are a few ways brands can highlight important posts. It is widely believed that Facebook made these changes in an attempt to keep brands’ communication with individual users as organic as possible.
Here are a few of the features:
Not sure what type of content your brand should highlight or pin? We’re happy to talk strategy with you to make sure your optimizing Facebook’s Timeline features, or even a larger social media strategy, in a way that makes sense for your brand.
This blog post is the second in a three-part series. The first blog looks at Facebook Timeline cover photos and above the fold features.