As any public relations practitioner will attest to, having a crisis plan in place is essential to any organization successfully landing on its feet after encountering unexpected hurdles. We at Nuffer, Smith, Tucker, take proactive crisis planning very seriously, as was displayed during our building’s recent fire drill.
Our office is perched at the top of a 18-story building in downtown San Diego. Because of our height, we are able to enjoy a view of San Diego Bay’s sparkling waters, the majestic Coronado Bridge and even Padres’ PETCO Park. Unfortunately, it also means we endure walking down 18 stories during the annual fire drill.
Price Adams and Michelle Livermore have been designated as the fire marshals of our floor and stay up to speed on safety protocol by attending regular training sessions. When the alarm sounded throughout the building, Price and Michelle swung into action by putting on their bright orange vests and ushering us all to the stairwell.
Thanks to the guidance of our fearless leaders, all team members quickly made it to safety on the sidewalk. In fact, building administration awarded NST for our efficiency at evacuating in a timely manner (the hustle of some staff members may have been motivated by a client conference call taking place during the drill). Our prize was a backpack full of emergency supplies, making NST that much more prepared for handling a crisis situation.